Case Study: Fashion network solves its sales system woes.(CRM Strategies)(Worth Global Style Network uses Salesforce.com customer relationship management system)

Byline: Carol Krol

Challenge: Worth Global Style Network is a New York-based service company that provides online research, trend analysis and news services for the fashion industry. The company, whose clients include retailers such as Target Corp. and designers such as Tommy Hilfiger, needed a cohesive sales system for its six salespeople and five account managers.

Employees in the small company devised their own process, often using isolated contact lists in Microsoft Outlook. The company president, Larry Nipon, knew he wanted a CRM system, but WGSN had neither the infrastructure nor the bandwidth to accommodate a complex installation.

Solution: …